Once Upon a Time I had a Café in Hanoi

"Should you fight for your dreams—even when they lead you to the edge of existence?" – A brutally honest exploration of ambition, resilience, and self-discovery.

I—a lifelong traveler, former digital nomad, and now a tour leader in Southeast Asia—did exactly that when I opened his first café on the shores of Hanoi's iconic West Lake. In my debut book, Once Upon a Time I Had a Café in Hanoi, I takes readers on an unforgettable journey through the highs and lows of entrepreneurship in a foreign land.

From the exhilarating rush of setting up a café in just seven days to navigating the complexities of staffing, competition, and cultural nuances, I share the raw truths about building a business from scratch. Blending humor, hard-won wisdom, and heartfelt storytelling, this memoir isn't just about the café—it's about the resilience, adaptability, and leadership required to turn a dream into reality.

Whether you're an aspiring entrepreneur, a hospitality professional, or someone curious about Vietnam's vibrant culture, this book is packed with invaluable lessons that inspire and caution in equal measure. My story is a powerful reminder: chasing your dreams is never easy, but the journey is always worth it.

Get your copy now on and start learning from the lessons that shaped his unforgettable adventure: